How do you do that? By engaging in conversations with your customers, soliciting feedback, and listening to what they have to say. You need to discover what customers care about and iterate quickly. The hard part is creating an app that people love, because it doesn’t just happen on the first release. The obvious path to more engaged customers is to make an app that people love. Regardless of these rumors, improving your engagement and retention will still have an indirect effect on your ranking. Here’s how you can compete with the big boys and not break the budget:Īpple has been experimenting with the app store ranking algorithm and there have been rumors that increasing engagement and retention statistics will play a part in increasing your ranking directly. Here are three key strategies to ranking higher that don’t require a huge investment to implement. Fortunately, paying for installs is not the only way to climb up the rankings. Smaller or independent developers lament the current state of affairs, sure that they can’t hope to compete with companies who have large advertising budgets or pay-per-install campaigns. However, with more than 1,000 apps being launched every day, ranking highly is a daunting task. Creatives have a crucial role to convince visitors to download the app so it affects page conversion rate directly.It’s common knowledge at this point that ranking higher in the App Store is a key ingredient to accelerating your app business’s growth.
We have designed a couple of new store creatives and run several A\B tests to figure out which are the best performing creatives. We have revised these areas with performing keywords to rank higher than competitors.
We have detected non-performing and repetitive keywords in the title and subtitle areas.
The trick that we have suggested to our customer was to localize their app also for Spanish (Mexico) App Store, which will give them an extra 100-character keyword field that will also rank in United States. Normally App Store limits you with a 100 character keyword field, where you can only fit 8-12 keywords at most, which can be a real challenge. After carrying out an extensive keyword research and a thorough analysis on competitors, we have created a new set of keywords for our customer.
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